INfo & INsight: Innovation at ASCAP "I Create Music" Expo

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The ASCAP “I Create Music” Expo 2008 was held at the Renaissance Hotel in Hollywood April 10th - April 12th. It is the only national music conference catered specifically towards the art of music creation. Innovation Entertainment was a co-sponsor of the EXPO’s closing reception, held at The Highlands. Our featured artist, Kwanza Jones, rocked the crowd with an electrifying set featuring the songs Darkness to Light and Victim of the System. This was Kwanza’s second performance of the EXPO; the first being on the Korg & Roland Stage. Everyone who was lucky enough to attend agreed that no matter the setting, Kwanza Jones doesn’t just give a performance; she puts on a show!
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Kwanza Jones Performance at ASCAP Expo

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Kwanza Jones blew the audience away with her dynamic rock infused performance at the 2008 ASCAP “I Create Music” EXPO closing reception. Her set included Victim of the System & Darkness to Light (her original songs co-written by Fred Clark). Her band for that show was Fred Clark (guitar) and Donnell Spencer Jr. (cajon)

Starting May 1st Kwanza will be performing in Southern California at Santa Monica’s Third Street Promenade and on the Boardwalk in Venice Beach.

Check our website weekly for upcoming show dates and times.
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Industry Insights: Vinyl Revolution

Despite the media being saturated with doom and gloom, the physical medium of music is experiencing some what of a renaissance. The physical medium in question is vinyl. Yes, vinyl!

No longer is collecting vinyl the exclusive hobby of old white guys with pony tails, driving around in their convertibles verbally regurgitating about the good old days. Break through the thin façade that mainstream media erect and peer through into the Indie and DJ music scene and you will discover that the vinyl market is about to re-enter the arena as a potential healthy revenue source.

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Industry Insights: Innovation Entertainment at the Grammys... Career Day, that is!

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A couple months ago Mohan, mentioned that he had received an email offering the opportunity to volunteer at Grammy Career Day. Of course, being the avid music lovers we are, Thristina and I decided that this was an opportunity that we simply could not pass up. Networking with people from the Grammy Foundation, skipping out on a day of office work, and the possibility of seeing Maroon 5 up close and personal? We figured it was pretty much a win-win situation. A little part of us hoped that there was going to be some glitz involved (and there probably was for those people who got to be Talent Escorts ) but as we should both know by now, being in the “biz” is not always as glamorous as it looks... but we love it just the same.
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Industry Insights: Are you are Guitar Hero?

Yes...I’m talking about the video game that has swept our generation like the waves from a Tsunami. When a company surpasses $1 billion dollars in North American retail sales in just 26 months, I think it deserves a standing ovation. These games and gadgets are popping up everywhere! The real life Rockstars are posing with it; the NAMM show was carrying it; and even the South Park cartoon covered an episode on it. To my amusement, they even have communities and tournaments based on this virtual reality game.
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Industry Insights: Product Placement...

Moving into 2008 with all the festive programming and big blockbuster cinematic releases this time of year, one could not help but notice that the use of product placement has become more prevalent. So prevalent that it could be argued that we have become immune to it. Read More...
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